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BUILD THE BUSINESS YOUR PRODUCT DESERVES

Brilliantly.os is a modular, no-fluff operating system to transform 
overwhelmed founders into visionary CEOs building scalable, investable businesses. 

Some of our valued clients:

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Burnout is real.
Growth is hard.  Raising capital...
even harder.   

The rules of startup haven’t changed but the stressors have. Traditional strategies don’t work in today’s fiercely competitive markets where earning buyer and customer trust is non-negotiable if you ever expect to get the meeting.  Chance are, you never imagined startup would be this difficult.

Through our growth.os and scale.os program, we go deep on understanding what’s holding you back, evolving your value proposition, and systemizing for scale through hands-on coaching to accelerate your business, align with a-list talent and investors, and get out of the day-to-day.  

7 Questions Your Startup Strategy Must Answer

Maybe the most important investment you can make right now is answering these 7 questions.
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START
BUILD

GROW

SCALE

We are founders, entrepreneurs, and investors.  Our portfolio includes both companies we started, turned around, grew, scaled, and exited and startups we've helped grow, raise capital, and scale.  

Why startups fail...

Included in the top 3 reasons cited by over 200 failed founders surveyed [Forbes, Wilbur Labs]
70% Premature Scale
56% No viable strategy
#1 Not knowing customer

Brilliantly is a purpose-driven startup coaching studio.

The stats above may be alarming but to us, not surprising.  We’ve worked with hundreds of founders who fall under these and many other traps.  If we had to summarize a common driver among the plethora of reasons startups fail, it would be mindset.   Like us, who learned the hard way, startup needs leaders who can evolve, who can think and do different.

That’s where we come in.  Like Brilliantly’s founder, Jason Bennett, a contrarian and successful entrepreneur who has been a principle and driving factor in multiple turnarounds and exits, the team at Brilliantly has a strong track record of building startups and raising capital for impactful startups that challenge the status quo. 

Our process is structured, execution-centric, and founder-first with three primary pillars of focus:  predictable customer acquisition, scalable management and operations, and ongoing leadership coaching to transform operators into CEOs including raising capital and effectively managing your board of directors - the transformation is powerful and happens fast...if you let it.   

 

Answers to your questions

Who is Brilliantly?

We're the first fractional CGO firm for InsurTechs.

Traditional marketing is broken, and it’s killing startups. That’s why we’re reinventing how InsurTechs grow and scale. A new way of thinking. We find your perfect customers and keep them exceptionally thru the most efficient use of talent, tech, processes, and systems - the very essence of growth (and investor confidence).
How are we different?

We started Brilliantly because growth is so much more than marketing and traditional tactics are failing startups. 

If your goal is A-round, investors will focus on NRR (and or NDR).  Basically, can you get customers and keep them and are you spending more on getting them or keeping them?  Hmmm...

We are T-Shaped - experts in marketing and strategic operations with mad skills in building exceptional customer experiences through tech, processes, and systems across the customer journey (from strangers to loyal fans.) 
What is a CGO?

In short - CGOs are T-Shaped executives with mad marketing and SaaS operations skills who embrace data-led results, remove costly silos across the customer journey, fail-fast approaches, and instill customer-centric cultures to accelerate the top-line growth, while driving bottom-line efficiencies - meaningful, sustainable growth that ends in exit or IPO.

The rise of the Chief Growth Officer (CGO) began in Fortune 1000 companies around the same time Sean Ellis introduced the 'growth hack' and 'pirate funnel'.   CGOs are big-picture strategists skilled in aligning vision with what needs focus today.  Typically reporting directly to the CEO, CGOs focus on long-term customer relationships, SocialROI, and cross-functional alignment of all growth-lever teams and roles.   
What's your pricing?

We're happy to share our pricing with you.  Just check out our individual services pages or let's jump on a call. 

Pricing is by target customer:  Growth stage and seed stage B2B SaaS companies led by extroverted CEOs and teams. 
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